Marketing ABD (Periods 6B, 6-L1)

  • Marketing is the process of developing, promoting and distributing products to satisfy customers’ wants and needs. Marketing helps connect businesses to their customers. Marketing encompasses topics such as: the U.S. economy and its role in global marketing, e‐commerce, consumerism, product development, pricing, business competition, advertising, public relations, promotion and careers. Students acquire a strong foundation on how businesses use effective marketing strategies in the business world. Even if you do not choose a career in marketing, an understanding of the subject matter will be very useful in your future no matter what job you hold.


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